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Scotch Porter Becomes the Fastest-Growing Male Grooming Brand in US Beard and Hair Care Market: IRI

The brand's growth of over 70% in the last year in US multi-outlet channels evinces consumer demand for clean and affordable grooming solutions.

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By: Lianna Albrizio

Associate Editor

Scotch Porter, an award-winning grooming and wellness brand, has been identified as the fastest-growing male grooming brand within the US beard and hair care market, according to IRI Worldwide.   The brand's growth of over 70% in the last year in US multi-outlet channels is evidence of the consumer demand for clean and affordable grooming solutions and how Scotch Porter's robust growth strategies — rooted in a deep understanding of the consumer and their needs — have allowed th...

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